How to be flashy and sassy chic

I am a fan of artistic expression in clothing and believe that a woman feels her best when she looks her best.

That being said, I absolutely love this Indian fashion brand I came across called Papa Don’t Preach.

The designer is a London College of Fashion student/graduate who created the Papa don’t preach brand in 2010. She managed to create a fusion between western and eastern culture appealing to both worlds respectively.

Here is a brief history on the designer taken from their Papa Don’t Preach site:

Designer and creative director of Papa Don’t Preach, Shubhika Davda, caught the entrepreneurial bug at a young age. Having made her first business acquisition during her college days at age 19, Shubhika took over a small boutique where she started to explore her passion for fashion. Armed with this invaluable experience and a fashion diploma from London College of Fashion, UK, she eventually launched her own label, Papa Don’t Preach, in 2010.

 Seeking inspiration from music and the arts, her designs are very individualistic, kitschy and effortlessly stylish. Remaining true to her essence, Shubhika’s Indo-western, high-street culture, exaggerated and dramatic design ideologies are immaculately expressed through the medium of clothes and accessories.

Her designs are a juxtaposition of Indian and Western aesthetics aiming to give a new definition to contemporary Indian bridal dressing and vibrant red carpet dressing. Her experimental hand embroidery techniques, quality conscious craftsmanship, inherent need to keep breaking the rules and most importantly her constant endeavour to make her viewer/buyer go “Oooo ! how did you do that! is what according to her keeps her going!

This brand makes me excited and happy looking at all of the embellishments and color patterns used to create these beautiful statement pieces.

If you are ever in Mumbai India and want to take a look in at their flagship store then you will not be disappointed at what you will find and experience there.

The 1200 sq ft Papa Don’t Preach flagship store designed by Design Hex sits in the heart of Mumbai (INDIA) in Lower Parel

Until next time, stay as fashionable, beautiful, and chic as can be.

Xoxo,

Style-Diversity

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