Ever wondered how you get from your grad collection to launching your own line at London Fashion Week? Today, Westminster graduate and womenswear designer Roberta Einer presented her debut SS16 collection as part of the last day of LFW.
The 23-year-old grad has already got a stellar CV behind her that includes several internships with some mega creatives (Mary Katrantzou, McQueen, Roksanda Ilincic and Claire Barrow), plus some design-defining experience working as a print and embroidery assistant at Balmain in Paris, before finishing up her degree this year. She tells us: ‘I went to Balmain with a minimal aesthetic. Olivier Rousteing always said, “It’s clothes, just have fun.” Now I experiment more.’
So what makes her designs stand out? Epic hand embroidery + beautiful embellishment + fun factor to create textured heavyweight masterpieces in bubblegum shades with all-over beading, pile-’em-on sequins and racks of ribbon. Think mermaid vibes mixed with a cheerleading squad from Clueless.
But what’s it like prepping for your first solo show? We got Roberta to share a few BTS snaps for a (very sparkly) sneak peek, and then popped down to the Hotel Café Royal on Regent Street to check it out…
Ready for the close-up! Roberta says: ‘I see always see the texture and the weight of things first.’ Hello all-over bead work, pile-’em-on sequins, and racks of ribbon.
‘I figure out all the graphics on the computer, it needs to be on a scale of 1mm to be right for the embroiderers. This hand-embroidered gown made out of 15 metres of fabric is a real dream dress and probably my favourite piece I have ever done! SO EXCITED.’
The collection? Cute as candy. The dreamy delicate, sheer embroidered dresses styled with black tied chokers…
Tell us what you think about this new designer collection, we think her collection is fun and fancy!